Fredric Schiffer, MD
Fredric Schiffer, MD is the Assistant Professor of Psychiatry, Part-Time, at Harvard Medical School, a researcher and teacher at McLean Hospital, and the founder of MindLight LLC. With over 30 years of dedicated research, Dr. Schiffer developed the groundbreaking Dual-Brain Psychology theory, which revolutionizes our understanding of anxiety, depression, addiction, and PTSD by revealing how childhood trauma impacts the brain’s hemispheres differently. His pioneering treatments, including innovative infrared light therapy, have transformed countless lives. An author, inventor, and speaker, Dr. Schiffer is a leading voice in mental health, committed to advancing treatment approaches that address the brain’s unique complexities.
Objectives
- Increase Amazon reviews and sales rankings.
- Build the book’s credibility and visibility in the mental health and self-help niches.
- Drive greater awareness and engagement with Dr. Schiffer’s work on Dual-Brain Psychology.
Strategy
Leveraging an Extensive Social Network: With access to a social network of over 55,000 engaged individuals, we tapped into an audience already interested in mental health, wellness, and self-improvement. By posting about the book’s unique insights into Dual-Brain Psychology, we piqued interest and encouraged genuine readers to review it on Amazon. Posts were tailored to highlight the book’s potential to transform lives, targeting individuals with personal or professional interests in mental health.
Direct Outreach to Key Demographics: Beyond general promotion, we identified specific groups within the network, including mental health professionals, wellness advocates, and those affected by anxiety, depression, and PTSD. Personalized messages were sent to these groups, emphasizing the book’s practical value and inviting them to read and review. This approach helped ensure that the reviewers were genuinely interested in the book’s subject matter, resulting in authentic and meaningful feedback.
Targeted Ad Campaigns: We launched targeted ads on social media platforms to broaden reach and specifically attract readers likely to benefit from the book’s content. Ads highlighted the unique aspects of Dual-Brain Psychology and its potential to address common mental health challenges. By carefully selecting audience demographics and keywords related to mental health, psychology, and self-help, we effectively reached people who would resonate with the book.
Engagement and Follow-Up: To encourage readers to leave reviews, we implemented a follow-up strategy that included a mix of gratitude emails and reminders to share their thoughts. This gentle follow-up approach was key to ensuring timely reviews without appearing overly pushy, allowing readers to respond at their own pace.
Results
In just 14 days, the book’s Amazon reviews increased from 2 to 30. This surge in reviews:
- Enhanced the book’s visibility and ranking on Amazon, making it more attractive to potential buyers.
- Provided valuable social proof that increased trust among prospective readers.
- Significantly boosted engagement, helping Dr. Schiffer’s book reach a broader audience and allowing his message to resonate more deeply with those seeking help for mental health challenges.
