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Brand Strategy

Dentistry

From practicing dentist to credible coach, with a brand built to match.

Dr. Stephanie Stoddart, MBA, founder of Stoddart Coaching

mock up of Dr Stoddarts website

7

brand services under one strategy

360°

web, LinkedIn, social, and stage

1

cohesive brand across every channel

The challenge

A new venture with no brand presence.

Dr. Stoddart was moving from dentistry into coaching, consulting, and speaking for dentists. She needed to redefine her professional identity, build credibility, and attract the right clients.

The strategy

A complete brand, built from the ground up.

We developed her personal brand and messaging, designed her website and visual identity, optimized LinkedIn, created keynote topics and signature programs, and coached her on content and social selling.

stoddart coaching logo

The result

An established brand and an engaged audience.

Stoddart Coaching launched with a cohesive brand and business presence. Her LinkedIn newsletter drew subscribers from her target market, and she now shows up online with confidence and authenticity.

What we did

The work behind the win.

01

Brand strategy

Messaging, values, and positioning for the dental coaching space.

02

Website

A professional site showcasing her services and expertise.

03

Visual identity

Logo, social banners, and LinkedIn newsletter templates.

04

LinkedIn optimization

A profile that positions her as an authority to dentists.

05

Keynotes & programs

Signature keynote topics and coaching programs.

06

Content & podcasts

Social selling coaching and podcast guest spots to reach new audiences.

The takeaway

A clear brand turns a career change into a credible new business.

The proof

Moments that mattered.

Dr Stoddart Social Banner Five-star client review