About Best Branding Solutions

We've walked the path we build for you.

Our founder went from corporate leader to TEDx speaker, bestselling author, and top podcast host. Now we build that same authority for our clients.

We help the BEST become the BEST known.

Our story

From side hustle to authority agency.

Two people, one pandemic, and a decision to build something we owned.

2020

Built in a pandemic

Tara's corporate knowledge plus Josh's 20+ years as a brand designer. In the heart of the global pandemic, we built something we owned.

2020 to 2022

The side hustle years

Two years of nights and weekends while Tara kept her corporate job.

March 2022

All in

Tara gave up the company car, laptop, and cell phone and started from scratch to find fulfillment and purpose.

2023

First book

How to GRASP Confidence & Own Your Power became an international bestseller.

2024

TEDx and beyond

Tara's TEDx talk in Nottingham, England sparked our integrated model: TEDx, TV, podcasts, and books.

Today

Helping others leap

Physicians moving into speaking and coaching. Executives leaving corporate to build a brand and a business. Every day, we help people fulfill their dreams.

What makes us different

Built on principles that create impact.

Coaching Until You Land the Stage

We refine your idea, target aligned events, and keep coaching you until you land your TEDx talk.

Done-for-You Authority Engine

We don't just give advice. We execute, from podcast launch to a brand that converts.

Visibility That Compounds

TV features, PR alignment, books, and global speaking that turn visibility into long-term influence.

Who we work with

There are three kinds of people. We work with one.

Doubters, delayers, and deciders. We only work with deciders: subject-matter experts ready to build authority in the next 90 days.

Doubters

"Will this really work for me?"

They question every step and never take the first one.

Delayers

"Maybe next quarter."

They wait for the perfect time, and the perfect time never comes.

Deciders

"Let's go."

They commit, take action, and let the results follow. These are our clients.

The founders

Two co-founders. One CEO.

Tara and Josh lead the work. God leads the company.

Co-Founder

Tara LaFon Gooch, MBA

TEDx speaker coach, keynote speaker, 3x international bestselling author, and host of the GRASP Confidence Podcast. Her TEDx talk, Gratitude: The Foundation of Confidence, has 415K+ views.

MBA, UNC Wilmington · Cornell · Notre Dame

LinkedIn →

Co-Founder, President & Creative Director

Josh Gooch, MS

Two decades of brand design for global clients and fifteen years leading a collegiate Graphic Design and Advertising department. Josh turns concepts into brands that hold together everywhere.

BFA Graphic Design, Appalachian State · MS, East Carolina

LinkedIn →

Our foundation

We're the co-founders. God is the CEO.

Faith is the foundation of Best Branding Solutions, and every decision we make starts there. Because of that foundation, integrity isn't a slogan for us. It's how we operate.

We tell the truth

Honest feedback and honest expectations, even when it's not what you hoped to hear.

We keep our word

What we promise is what we deliver. No surprises, no fine print.

We steward your dream

Your goals are a trust placed in our hands, and we treat them that way.

Mission

To expand potential by creating groundbreaking branding that sets our clients apart and creates impact.

Core values

Faith as our foundation

Integrity in everything we do

We inspire, motivate, and educate

An ownership mentality

We lead with kindness, empathy, and inclusion

Passion for meaningful relationships

Proof we practice it

Tara's podcast and bestselling books.

The GRASP Confidence Podcast ranks in the top 2.5% globally, and all three of Tara's books are #1 international bestsellers on Amazon.

Top 2.5%

Podcasts globally

3,000+

Five-star podcast reviews

3

#1 international bestsellers

Tara in the press

Seen on TV and in the business press.

The same visibility we build for clients, Tara has earned herself.

FOX Rochester, Good Day Rochester · Live interview on How to GRASP Confidence & Own Your Power

Forbes Morocco · Thought Leading Entrepreneurs Making Waves Globally

United Business Journal · TEDx Talk Ideas That Need To Be Heard

On the cover

CEO Weekly · July 2025 cover, CEO of Best Branding Solutions

Think 7 Figures · Confidence Is the Multiplier

Wellness Voice · Host of the GRASP Confidence Podcast

MSN · TEDx From Dream to Reality

Also featured

Nasdaq Entrepreneurial Center · Guest speaker on growing a business through social media, the same strategy we build for clients

United Business Journal · Featured among TEDx speakers with ideas that need to be heard

PR-Inside · Featured

Digital Journal · Featured

Certified Woman-Owned Small Business

Let's build your platform together.

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