TEDx Coaching
Physician wellness
Dr. Stephanie I. Byerly, MD, FASA, ACC, TIPC, anesthesiologist and physician wellness leader
<30
days to her first TEDx acceptance
3
days to a new stage after a cancellation
10
years she dreamed of TEDx
The challenge
Dr. Byerly is a double board-certified anesthesiologist and neuroanesthesiologist on faculty at UT Southwestern in Dallas. After her own burnout, she began helping women leaders reclaim their joy and energy. She had wanted a TEDx stage for 10 years, but needed the right positioning, the right event, and an application that stood out.
The strategy
We uncovered her throughline, how trauma can become a catalyst for transformation, refined a concept that blends her medical expertise, lived experience, and coaching, and matched it with a trauma-focused TEDx event in Los Angeles.
The result
In under 30 days, she was selected for a TEDx event in Los Angeles. When that event was canceled, we did not wait. Three days later, she was accepted to another TEDx stage. Her idea is developed, her talk is written, and she has already been featured on top podcasts. Now she is simply waiting to step on stage in California in March 2027.
What we did
01
Developed her big idea: trauma as a catalyst for transformation.
02
Found and secured two TEDx events aligned with her message.
03
Wrote her TEDx talk with her, a talk she loves.
04
Booked her on top podcasts to grow her audience before the stage.
05
Crafted her title, summary, and video submission to stand out.
06
When her first event was canceled, we secured a new acceptance in three days.
The takeaway
When a door closes, we open the next one fast. Our clients never lose momentum.