From undercover to #1 bestselling author.

Ido Kalev, leader in national security, crisis response, and post-trauma resilience

bestseller in its category on release day

<30 days

from manuscript to published book

17K → 34K

words, as we expanded the manuscript

The challenge

Decades of expertise, by design invisible.

Ido spent decades working undercover, intentionally unknown to the public. He had no personal brand, no online platform, and no visibility strategy. He wanted to become a global thought leader, publish a bestselling book, and build speaking and workshop programs on emotional resilience and post-trauma leadership.

The strategy

A book, a brand, and a platform, built together.

• Book in under 30 days: expanded, edited, and formatted the manuscript for digital, paperback, and hardcover; designed the cover; chose Amazon categories and keywords; and built his author website.

• Personal brand in 90 days: messaging and positioning, visual identity, and a LinkedIn newsletter.

• Visibility and speaking: a podcast with a guest schedule, a podcast booking strategy, keynote and workshop development, and a speaking strategy.

The result

A #1 bestseller on day one.

His book reached #1 bestseller in its category on its first day of release, giving Ido the credibility and platform to step into speaking and thought leadership.