TEDx Coaching
Cybersecurity
Nia F. Luckey, LSSBB, GRCA, cybersecurity leader and co-author of The CISO Playbook
30
days from going for TEDx to landing her talk
1st
paid speaking engagement right after
AT&T
Chief of Staff role accepted
The challenge
Nia is a respected cybersecurity leader and author. She wanted TEDx to expand her thought leadership beyond her industry, but past applications had not landed, and her demanding career required an efficient, proven process.
The strategy
We started with her brand, spending a few months building a clear, credible presence. Then we decided to take it to the next level and go for TEDx. Using Tara's framework, we developed a unique TEDx topic, optimized her application, refined her talk, and connected her directly with the right organizers.
The result
Within 30 days of deciding to go for TEDx, Nia landed her talk. Then the momentum built: a paid speaking engagement right after, a career promotion to Chief of Staff at AT&T, a book deal, and a TV appearance.
What we did
01
A powerful, unique idea that resonated with organizers.
02
A compelling application that stood out in a competitive pool.
03
Strong narrative structure, memorable takeaways, and confident delivery.
04
Tara's network and insight to find the best-fit TEDx opportunities.
05
Ongoing growth inside Talk Your Way to the Top to book more paid talks.
06
A featured guest on the GRASP Confidence Podcast.
The takeaway
A strong brand foundation, a clear strategy, and decisive action turned a TEDx goal into a booked stage in 30 days, and one win led to the next.
The proof
