From Publisher to Powerhouse: How Liza Marie Garcia Landed Her First TEDx Talk in Just 90 Days
Liza Marie Garcia’s journey is a testament to what’s possible when faith meets purpose. As the founder and CEO of NOW Global Media, a thriving publishing firm in Tampa, she’s built her life around “Publishing the Voice of Purpose.” A 7X published author, former tech CEO, TV host, and mentor, Liza has spent decades helping others share their stories—but she knew it was time to share her own. When we began working together, her dream was to take her message of faith, resilience, and divine calling to the TEDx stage. Together, we refined her idea, aligned her vision with the right platform, and built meaningful relationships with organizers who saw the power of her story. In just 90 days, Liza’s long-held dream became reality. Her first TEDx talk isn’t just a professional milestone it’s a reflection of her courage, her faith, and her unwavering belief that when you walk in your purpose, God opens doors no one can close.
The Challenge
When Liza first came to us, she had a powerful story but needed clarity on how to shape it into a TEDx-worthy idea that would resonate with organizers and audiences alike. Like many visionary leaders, she had multiple directions she could go in, but our goal was to find the one message that truly embodied her purpose and positioned her as a thought leader beyond her role as a CEO and publisher. We needed to refine her throughline, craft a message that was both deeply personal and universally relevant, and strategically identify the TEDx events most aligned with her voice and mission.
The Process
Our collaboration began with story refinement and message clarity. Through a series of coaching sessions, we distilled her experience as a faith-driven entrepreneur into a single, compelling idea centered on how faith fuels purpose and perseverance in leadership. From there, we developed her official TEDx throughline — a concise and emotionally resonant statement that reflected both her personal journey and the global impact of her work.
Once her talk concept was solidified, we moved into strategic event targeting. I conducted a thorough search for TEDx events that aligned with her message and timeline, focusing on faith, leadership, and purpose-driven themes. Together, we crafted a personalized application strategy that highlighted her unique credibility; not just as a successful CEO, but as a woman of faith who has helped others uncover and share their own purpose through publishing.
Throughout the process, I guided Liza in building authentic relationships with organizers, emphasizing connection over pitch. This relational approach allowed her application to stand out organically and positioned her as a trusted voice aligned with the event’s values.
The Results
Within just 90 days, Liza Marie Garcia was officially selected to deliver her first TEDx talk — a lifelong dream realized in record time. Her talk represents not just a professional milestone, but a personal transformation: stepping into a new level of visibility, purpose, and influence as a global thought leader.
Liza’s success story is a powerful reminder that when your message aligns with your mission, doors open effortlessly. Through strategic positioning, refined storytelling, and faith-led confidence, she turned a vision into reality — proving that it’s never too late to elevate your purpose and amplify your voice on the world’s most recognized stage.
