WHAT MAKES US DIFFERENT
Best Branding Solutions Is Built On Principles That Create Impact
- Guaranteed TEDx Pathway – We’re the only agency that guarantees TEDx placement for qualified coaching clients—backed by proven positioning, application strategy, and message refinement so you’re ready when the opportunity comes.
- Done-For-You Authority Engine – From launching and promoting your podcast to building a brand that converts, we don’t just give advice—we execute. Every asset is designed to position you as a credible, in-demand thought leader.
- Visibility That Compounds – We go beyond one platform. We secure TV features, align your brand for PR, and position you for larger opportunities like books, media, and global speaking—so your visibility turns into long-term influence.
We Are a Certified Woman Owned Small Business
WHO WE ARE
Mission: To expand potential by creating groundbreaking branding that sets our clients apart, inspires change and creates impact within communities and individual lives.
Purpose: We embrace our social responsibility to elevate brands that share our ethos of contributing to the betterment of mankind. As marketers and branding experts, our goal is to empower and promote purpose-driven initiatives that inspire meaningful change and create a brighter future for all.
Core Values:
- We act with integrity.
- We inspire, motivate and educate.
- We embrace an ownership mentality.
- We lead with kindness, empathy, equality and inclusion.
- We are passionate about forming meaningful relationships.
Team
Tara LaFon Gooch, MBA, CVP
Chief Executive Officer
In 2022, I did what many only dream of—I left behind the safety of my corporate career to answer a higher calling. It wasn’t an easy choice. I wasn’t born into privilege or handed opportunities. I built my success the hard way, rising from humble beginnings to lead teams and companies with grit and vision. But deep down, I knew I was meant for more than climbing ladders. I was meant to build them—for others.
Entrepreneurship wasn’t just a career shift; it was a commitment to impact. I became a professional speaker to give voice to ideas that change lives. I launched a podcast to connect with world-class leaders and share those conversations with thousands. Every step was a promise to myself—and to those I serve—to create meaningful transformation.
In 2023, I turned that promise into my first book, How to GRASP Confidence & Own Your Power. Writing it was more than an achievement—it was a mission to equip others with the tools to rise boldly, just as I had.
By 2024, that mission took me to the TEDx stage in Nottingham, England. My talk, Gratitude: The Foundation of Confidence, distilled the lessons of my own journey and invited others to see gratitude not as a buzzword but as the bedrock of leadership and personal growth.
Today, I’m honored to serve as a TEDx speaker coach and curator, CEO, Author and Podcast Host—helping others craft messages that move hearts, shift minds, and spark real change. Because I know what it means to go from unseen to unforgettable. And I believe everyone with a message deserves the chance to lead with confidence, clarity, and purpose.
If you’re ready to step into that level of leadership, you’re in the right place. Let’s build your platform, amplify your voice, and turn your ideas into impact the world can’t ignore.
Education
- MBA Business Analytics, 2021 – University of North Carolina at Wilmington
- Financial Management Certificate, 2018 – Cornell University
- Professional Certificate in Management, 2017 – University of Notre Dame
- B.S, Environmental Biology, 2009 – Wingate University
Josh Gooch, MS
President & Creative Director
As a native of North Carolina, I am rooted in family values and the natural beauty of our state. When I’m not enjoying the great outdoors or cheering on our football team (Go Panthers!), I’m fully immersed in the creative process, particularly in the stages of ideation and brainstorming.
With over two decades of experience in brand design for global clients, I’ve developed a reputation for transforming concepts into tangible realities. This journey of bringing dreams to fruition is not just a profession; it’s a passion that drives me to exceed the ambitious goals of my clients.
My dedication to design and branding has been a lifelong pursuit, complemented by a fifteen-year tenure as a Department Head, where I mentored aspiring designers in Graphic Design and Advertising at the collegiate level.
Now, as the President and Creative Director at Best Branding Solutions, I am committed to providing clients with expert guidance, ensuring brand cohesion and impactful outcomes.
Education
- M.S. Vocational Education, 2015 – East Carolina University
- B.F.A. Graphic Design, 2001 – Appalachian State University
- Adobe Certified Associate Certification
Visual Design Using Photoshop
Graphic Design and Illustration using Adobe Illustrator
Print and Digital Media Publication using Adobe InDesign - UAS Remote Pilot Drone Operator
Tara has been an instrumental part of the recent beginning of my new business “Veracity AI LLC.” Having appreciation for your skillsets and appreciation of so much is a large part in itself. Having faith and believing in yourself that “You can do it!” is the most important lesson I have learned from Tara. She took the time out of her incredibly busy day to help me promote my business. I will forever be thankful to Tara that I know her and who she is, and how she can impact your business.
Gary Trautmann, PhD
Check Out Our CEO's Podcast & Best Selling Books
