Best Branding Solutions Is Built On Principles That Create Impact

We Are a Certified Woman Owned Small Business


Mission: To expand potential by creating groundbreaking branding that sets our clients apart, inspires change and creates impact within communities and individual lives.

Purpose: We embrace our social responsibility to elevate only brands that share our ethos of contributing to the betterment of mankind. As marketers and branding experts, our goal is to empower and promote purpose-driven initiatives that inspire meaningful change and create a brighter future for all.

Core Values:

  • We act with integrity.
  • We inspire, motivate and educate.
  • We embrace an ownership mentality.
  • We lead with kindness, empathy, equality and inclusion.
  • We are passionate about forming meaningful relationships.


Tara Gooch Headshot Photo

Tara LaFon Gooch, MBA, CVP
Chief Executive Officer

In 2022, I made the bold decision to leave my corporate career and fully embrace the path of entrepreneurship. This leap was fueled by a history of overcoming adversity and rising from humble beginnings to become a successful CEO and leader. My journey has been nothing short of incredible.

Since embarking on this new chapter, I have taken on roles as a professional speaker, launched a podcast, and collaborated with world-class leaders. Each step has been a testament to my determination to succeed.

In 2023, I published my first book, “How To GRASP Confidence & Own Your Power,” marking the start of my journey as an author and paving the way for many more books to come.

By 2024, I had the honor of delivering a TEDx Talk in Nottingham, England, entitled “Gratitude: The Foundation of Confidence,” which drew from the first three chapters of my book. This experience solidified my commitment to inspiring others.


  • MBA Business Analytics, 2021 – University of North Carolina at Wilmington
  • Financial Management Certificate, 2018 – Cornell University
  • Professional Certificate in Management, 2017 – University of Notre Dame 
  • B.S, Environmental Biology, 2009 – Wingate University
Josh Gooch Headshot

Josh Gooch, MS
President & Creative Director

As a native of North Carolina, I am rooted in family values and the natural beauty of our state. When I’m not enjoying the great outdoors or cheering on our football team (Go Panthers!), I’m fully immersed in the creative process, particularly in the stages of ideation and brainstorming.

With over two decades of experience in brand design for global clients, I’ve developed a reputation for transforming concepts into tangible realities. This journey of bringing dreams to fruition is not just a profession; it’s a passion that drives me to exceed the ambitious goals of my clients.

My dedication to design and branding has been a lifelong pursuit, complemented by a fifteen-year tenure as a Department Head, where I mentored aspiring designers in Graphic Design and Advertising at the collegiate level.

Now, as the President and Creative Director at Best Branding Solutions, I am committed to providing clients with expert guidance, ensuring brand cohesion and impactful outcomes.


  • M.S. Vocational Education, 2015 – East Carolina University
  • B.F.A. Graphic Design, 2001 – Appalachian State University
  • Adobe Certified Associate Certification
    Visual Design Using Photoshop
    Graphic Design and Illustration using Adobe Illustrator
    Print and Digital Media Publication using Adobe InDesign
  • UAS Remote Pilot Drone Operator
Jill Kirsh Headshot

Jill Kirsh

Color Strategist

For over twenty years, Jill Kirsh’s unique color system for fashion and beauty has been a prominent topic in the fashion world. Her expertise has been featured in InStyle, Life & Style Weekly, Inc, Health, First for Women, Redbook, the Los Angeles Times, NBC, HGTV, Hallmark, and various websites like At Home in Hollywood, E! News Online, and BeautyNewsNYC.

Named Best Color Consultant by Los Angeles magazine, Jill is sought after by Red Carpet celebrities, Grammy-winning musicians, and business leaders for her virtual and in-person color coaching. She is also the featured Color Expert in the award-winning documentary “Gray Is the New Blonde,” helping women find their best shades for their silver locks.

Jill conducts one-on-one color coaching sessions worldwide, enhancing clients’ Zoom presence with the right wardrobe, makeup, and background shades.

How Jill Elevates Your Brand:

  • Personal Branding Integration: Jill tailors the color selection to reflect individual personality traits and professional ethos. This personalized approach helps in building a strong, authentic personal brand that aligns with professional goals.
  • Timeless Appeal: Jill’s expertise in color theory allows her to recommend brand colors to that are not only current but also timeless. She ensures that the color palette can evolve with minimal adjustments.
  • Psychological Impact of Colors: Leveraging her knowledge of color psychology, Jill selects hues that evoke the desired emotional response from your target audience. This ensures that your brand colors resonate on a deeper, subconscious level, fostering stronger connections.
Etno Apriano Headshot

Etno Apriano

Senior Video Editor​

Etno is a video editing expert who’s known for being friendly, dependable, and professional. He’s passionate about creating videos that help leaders stand out from the crowd and showcase their true selves. Etno’s goal is to help our clients increase their visibility through top-notch video editing. With Etno, you can count on videos that not only look great but also make an impact.

How Etno Impacts Your Brand:

  • Brand Videos: Creating videos that introduce or promote the brand, showcasing its values, products, or services.
  • Speaker Highlight Reels: Editing footage of presentations or speeches to highlight key moments or messages from a speaker or event.
  • Promotional Videos: Crafting videos designed to promote specific offers, events, or initiatives.
  • Social Media Content: Editing short-form videos optimized for various social media platforms to increase engagement and reach.
  • Podcast Interview Editing: Editing interviews with key personnel, experts, or influencers to share insights, opinions, or thought leadership.
  • Company Culture Videos: Showcasing the company’s culture, values, and workplace environment to attract talent or engage stakeholders. 
Rehan Safdar

Rehan Safdar

VP of Sales

With extensive experience across digital marketing, sales, and customer support, Rehan brings a unique blend of technical expertise and creative problem-solving to our team. His background ensures he can efficiently diagnose and resolve complex issues while maintaining high levels of customer satisfaction. Rehan’s comprehensive understanding of client needs and business growth goals positions him perfectly to strategize and implement effective digital marketing and branding solutions that drive success.

Rehan’s proven track record in appointment setting and lead generation, coupled with his deep knowledge of social media marketing, makes him a formidable force in the industry. He has successfully executed campaigns that boost brand awareness, drive engagement, and generate high-quality leads. His expertise in LinkedIn outreach and email marketing enables him to craft personalized, impactful messages that resonate with target audiences, fostering strong relationships and driving conversions. By leveraging data analytics, Rehan optimizes performance to achieve exceptional results. We are confident that his innovative approach and customer-centric focus will propel Best Branding Solutions and our clients to new heights of growth and success.

How Rehan Helps Grow Your Brand:

  • Needs Analysis & Goal Alignment: Rehan conducts consultations to understand clients’ business objectives, target audiences, and challenges, ensuring digital marketing strategies align with their goals.

  • Tailored Strategy Development: He crafts customized marketing strategies using the most effective tools and techniques to maximize engagement and lead generation.

  • Data-Driven Optimization: Rehan leverages data analytics to monitor campaign performance, identify improvement opportunities, and implement adjustments.

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Recent Interviews

Branding and marketing podcast interview