WHAT MAKES US DIFFERENT
Best Branding Solutions Is Built On Principles That Create Impact
- We understand that your brand's first impression is pivotal, encapsulating your identity, authenticity, values, and promise. A compelling brand introduction builds immediate trust and sets the foundation for lasting customer relationships, directly impacting your business's success.
- Branding isn’t just about aesthetics—it’s about telling a story that connects, inspires, and compels your audience to take action. We help you craft messages that resonate deeply and make your brand unforgettable.
- Our approach recognizes that while social media is crucial, diversifying through avenues like thought leadership, speaking engagements, TEDx talks, podcasting, and digital marketing amplifies brand presence and fosters comprehensive growth.
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Our expertise spans personal and business branding as well as authentic marketing, providing a well-rounded approach to fueling your visibility and brand expansion goals.
We Are a Certified Woman Owned Small Business
WHO WE ARE
Mission: To expand potential by creating groundbreaking branding that sets our clients apart, inspires change and creates impact within communities and individual lives.
Purpose: We embrace our social responsibility to elevate only brands that share our ethos of contributing to the betterment of mankind. As marketers and branding experts, our goal is to empower and promote purpose-driven initiatives that inspire meaningful change and create a brighter future for all.
Core Values:
- We act with integrity.
- We inspire, motivate and educate.
- We embrace an ownership mentality.
- We lead with kindness, empathy, equality and inclusion.
- We are passionate about forming meaningful relationships.
Team
Tara LaFon Gooch, MBA, CVP
Chief Executive Officer
In 2022, I made the bold decision to leave my corporate career and fully embrace the path of entrepreneurship. This leap was fueled by a history of overcoming adversity and rising from humble beginnings to become a successful CEO and leader. My journey has been nothing short of incredible.
Since embarking on this new chapter, I have taken on roles as a professional speaker, launched a podcast, and collaborated with world-class leaders. Each step has been a testament to my determination to succeed.
In 2023, I published my first book, “How To GRASP Confidence & Own Your Power,” marking the start of my journey as an author and paving the way for many more books to come.
By 2024, I had the honor of delivering a TEDx Talk in Nottingham, England, entitled “Gratitude: The Foundation of Confidence,” which drew from the first three chapters of my book. This experience solidified my commitment to inspiring others.
Education
- MBA Business Analytics, 2021 – University of North Carolina at Wilmington
- Financial Management Certificate, 2018 – Cornell University
- Professional Certificate in Management, 2017 – University of Notre Dame
- B.S, Environmental Biology, 2009 – Wingate University
Josh Gooch, MS
President & Creative Director
As a native of North Carolina, I am rooted in family values and the natural beauty of our state. When I’m not enjoying the great outdoors or cheering on our football team (Go Panthers!), I’m fully immersed in the creative process, particularly in the stages of ideation and brainstorming.
With over two decades of experience in brand design for global clients, I’ve developed a reputation for transforming concepts into tangible realities. This journey of bringing dreams to fruition is not just a profession; it’s a passion that drives me to exceed the ambitious goals of my clients.
My dedication to design and branding has been a lifelong pursuit, complemented by a fifteen-year tenure as a Department Head, where I mentored aspiring designers in Graphic Design and Advertising at the collegiate level.
Now, as the President and Creative Director at Best Branding Solutions, I am committed to providing clients with expert guidance, ensuring brand cohesion and impactful outcomes.
Education
- M.S. Vocational Education, 2015 – East Carolina University
- B.F.A. Graphic Design, 2001 – Appalachian State University
- Adobe Certified Associate Certification
Visual Design Using Photoshop
Graphic Design and Illustration using Adobe Illustrator
Print and Digital Media Publication using Adobe InDesign - UAS Remote Pilot Drone Operator
Jill Kirsh
Color Strategist
For over twenty years, Jill Kirsh’s unique color system for fashion and beauty has been a prominent topic in the fashion world. Her expertise has been featured in InStyle, Life & Style Weekly, Inc, Health, First for Women, Redbook, the Los Angeles Times, NBC, HGTV, Hallmark, and various websites like At Home in Hollywood, E! News Online, and Beauty News, NYC.
Named Best Color Consultant by Los Angeles magazine, Jill is sought after by Red Carpet celebrities, Grammy-winning musicians, and business leaders for her virtual and in-person color coaching. She is also the featured Color Expert in the award-winning documentary “Gray Is the New Blonde,” helping women find their best shades for their silver locks.
Jill conducts one-on-one color coaching sessions worldwide, enhancing clients’ Zoom presence with the right wardrobe, makeup, and background shades.
How Jill Elevates Your Brand:
- Personalized Brand Colors: Jill identifies the perfect shades for clients based on their hair color and skin tone, creating a signature style that sets them apart.
- Guided Style Choices: Each client receives a customized swatch book, making it easy to select clothing, accessories, and makeup that enhance their natural features.
- Effortless Confidence: Jill’s approach empowers clients to consistently look their best, aligning their personal brand with a standout, polished image.
Claudio Sennhauser
Presentation Coach
Claudio Sennhauser is a trusted High-Impact Presentation Coach who specializes in helping speakers, TEDx presenters, and high-level entrepreneurs deliver transformative messages with confidence, clarity, and impact. With over 15 years of experience, Claudio has coached hundreds of individuals, including Shark Tank contestants, to prepare for high-stakes presentations, investor pitches, and public appearances.
Claudio’s expertise is a powerful asset for our clients at Best Branding Solutions. Whether preparing for a TEDx talk or a major TV appearance, Claudio ensures your message resonates with your audience, helping you captivate attention, deliver memorable insights, and inspire action. As the author of The Founder’s Guide to Presenting, Claudio combines storytelling mastery and practical strategies to elevate every aspect of your performance.
How Claudio Impacts Your Brand:
- Mastering Delivery Skills: Claudio coaches clients to deliver presentations with confidence, authenticity, and dynamic presence.
- Preparing for High-Stakes Presentations: He equips clients with strategies to excel in TEDx talks, TV appearances, and other critical speaking engagements.
- Ensuring Message Resonance: Claudio helps clients communicate effectively, crafting presentations that captivate audiences and inspire action.
Tara has been an instrumental part of the recent beginning of my new business “Veracity AI LLC.” Having appreciation for your skillsets and appreciation of so much is a large part in itself. Having faith and believing in yourself that “You can do it!” is the most important lesson I have learned from Tara. She took the time out of her incredibly busy day to help me promote my business. I will forever be thankful to Tara that I know her and who she is, and how she can impact your business.
Gary Trautmann, PhD
Check Out Our CEO's Podcast & Best Selling Books
