Best Branding Solutions Logo

WHAT DO WE DO?

We help CEOs, professional speakers, authors, and 7-8 figure entrepreneurs achieve Top 1% Positioning with confidence through branding, marketing, speaking, and podcasting in 90 days or less! We are more than a branding and marketing agency, we are your business growth partners.

We believe that effective branding and marketing sets you apart from your competition and attracts your ideal clients. In today’s market, customers prefer to buy from relatable, trustworthy brands rather than faceless corporations which is why we focus on building authentic brands that resonate with your target audience.

Does this sound like you?

  • You want to establish yourself as a global thought leader in your niche.
  • Your goal is to increase visibility and recognition for your personal brand and business.
  • You want to gain more speaking engagements at international conferences and TEDx.
  • You want to publish thought-provoking articles in leading industry publications.
  • You want to expand your influence on LinkedIn and other online platforms.

As Seen In

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What we are best at.

OUR SERVICES

Strategic Brand Development

  • Brand Positioning & Strategy:
    • Market research, competitive analysis, value proposition, mission, vision, values, and long-term roadmap.
    • Identify target client avatar & niche.
    • Craft a compelling offer.

  • Visual Identity & Design:

    • Logos, color palettes, typography, brand guidelines, and collateral materials (business cards, brochures).

  • Digital Presence (Website & Social Media):

    • Website design and development.
    • Social media and digital marketing strategy.

  • Content Strategy & Brand Activation:

    • Content creation (blogs, videos, social media), content calendar, brand launch planning and execution, PR, and media outreach.

  • Top Search Engine Positioning:

    • Our marketing service leverages cutting-edge techniques to position your brand effectively in search engines, driving increased visibility, traffic, and conversions so that leads come directly to you and not your competition.
Picture of hands drawing logo design on paper.

Our Process

Our Strategic Approach:

At Best Branding Solutions, we believe in a comprehensive approach to branding and marketing that ensures your brand stands out in a crowded market. Our strategy is designed to create a memorable first impression and build a strong, enduring brand image. We offer comprehensive marketing solutions for high-growth businesses, tailored to their specific needs and designed to maximize their potential for success in today’s competitive market landscape.

 

Step-by-Step Process:

  1. Discovery Phase:
    • Client Interviews: We start with in-depth interviews to understand your vision, goals, and unique value proposition.
    • Market Research: Analyze market trends, competitor strategies, and target audience behaviors to identify opportunities.
  2. Brand Strategy Development:
    • Brand Positioning: Define your brand’s unique position in the market to differentiate from competitors.
    • Messaging Framework: Develop key messages that resonate with your target audience and reflect your brand’s core values.
  3. Creative Execution:
    • Visual Identity: Design logos, color schemes, and other visual elements that embody your brand’s personality.
    • Content Strategy: Create a content plan that includes blog posts, social media updates, and other content types to engage your audience.
  4. Implementation & Monitoring:
    • Launch Plan: Develop a detailed plan for launching your new brand identity across all channels.
    • Performance Tracking: Use analytics tools to measure the effectiveness of your branding efforts and make necessary adjustments.

Tara's innovative approach to branding takes you beyond what you ever imagined was possible! After working on my speaking programs, marketing material, LinkedIn posts, and overall brand strategy I was able to increase my offering anywhere from 200-500%.

Edward E. Mosley Jr., International Speaker, Author & Coach

I would recommend your branding strategy services without hesitation to any company looking to take their branding efforts to the next level. Thank you for your outstanding work, and I look forward to working with you again in the future.

Randy Loyer, Security Technical Services

Packages

Strategic Brand Consulting

Brand Building

Objective: Enhance brand identity and online presence to align with goals, audience, and market.

 

Brand Development & Analysis:

  • Assess current assets & market presence.
  • Conduct research & competitor analysis.
  • Gather insights from key stakeholders.

 

Strategic Brand Positioning:

  • Define brand positioning.
  • Segment target audience & tailor messaging.
  • Establish brand guidelines.

 

Visual Identity Creation:

  • Design a distinctive logo & visual identity.
  • Develop brand assets.
  • Create brand collateral.

 

Website Creation & Optimization:

  • Design a professional, mobile-friendly website.
  • Optimize for user experience & search engines.
  • Include engaging content & storytelling.

 

Launch & Promotion:

  • Develop a launch plan.
  • Monitor metrics post-launch.

Re-Branding

Objective: Revitalize brand identity & online presence for alignment with goals, audience, & market.

 

Brand Audit & Analysis:

  • Review assets.
  • Conduct interviews & surveys.
  • Perform competitive analysis.

 

Strategic Brand Positioning:

  • Develop clear positioning.
  • Identify target segments.
  • Create guidelines.

 

Visual Identity Redesign:

  • Refine logo.
  • Develop visual assets.
  • Create collateral.

 

Website Revamp:

  • Redesign for identity.
  • Optimize for mobile and search.
  • Incorporate storytelling.

 

Launch & Promotion:

  • Develop a launch plan.
  • Monitor sentiment & metrics post-launch.
"As the CEO of Best Branding Solutions, Tara has crafted her expertise in helping businesses and individuals alike elevate their brands. Her bestselling book, "How To GRASP Confidence & Own Your Power," and the innovative "LinkedIn Personal Branding Program" are just a few examples of her dedication to empowering others. Tara's relentless research into cutting-edge strategies ensures her clients are always ahead of the curve."
Shantel Love
Shantel LoveGlobal VP of Customer Success, Personal Branding Expert & Keynote Speaker
"Since collaborating with Tara, my visibility has soared to new heights, capturing the attention of my ideal clients like never before. But more than just expanding my reach, Tara has connected me with a network of remarkable individuals, each one a testament to the strength and solidarity of her tribe."
Dr. Stephanie Stoddart, MBA
Dr. Stephanie Stoddart, MBADental Life Coach & Keynote Speaker
"Tara is a true innovator and inspirational leader. I am very honored to know her and hope you get the chance to connect and share and learn from her as well. She has so much to share."
Dr. Grant Van Ulbrich
Dr. Grant Van UlbrichDoctor in Sales Transformation, TEDx Speaker, Best-Selling Author
"Tara is a fountain of incredible knowledge and THE person to have by your side as you build your confidence and prepare to deliver your TED Talk."
Tracy Clark
Tracy ClarkMoney & Mindset Multiplier Coach
"Tara’s leadership and heart-focused approach to informing me on how to understand, explain, and talk about my aspirations and who I am as an individual advanced my personal branding journey. "
Adam Dickinson
Adam DickinsonSpace Intelligence Designer
"Tara is undoubtedly a visionary leader who not only captivates and inspires through her powerful speeches but also leads by example with unwavering passion and commitment to her core values and purpose."
Naomi Withers
Naomi WithersFounder of The HRologist Ltd
"Tara has significantly impacted my personal brand, securing prominent PR features such as Fox News New York, top podcast, as well as the NASDAQ Entrepreneurial Center, solidifying my positioning as a thought leader. Her guidance helped refine my message, making it clear and relatable, which expanded my visibility. With Tara's expertise, my brand has not only gained recognition but has also flourished, opening doors to exciting new opportunities."
Dr. Nadia Boutaoui, PhD, EMBA
Dr. Nadia Boutaoui, PhD, EMBA2X CEO & Live Show Host
" I was so impressed with her because she really understood not only what marketing and growing your brand is about, but she does it with such authenticity it is a rare find indeed."
Dr. Diana Londoño, MD
Dr. Diana Londoño, MDUrological Surgeon & Physician Life Coach
"Her passion for helping purpose-driven leaders establish their unique brand and amplify their influence is not only commendable but inspiring."
Gilles Dahan
Gilles DahanCEO & Managing Partner
"As I worked with her I soon realized she was even better than I expected. She quickly taught me what I needed to be successful on LinkedIn. We developed a great strategy for creating content. She helped me identify and clarify my direction as a speaker and coach. I learned a great deal about starting and marketing a small one-person business. She didnt hesitate to use her resources to help me grow, introducing me to people in her network that she felt would be mutually beneficial."
Bobby Neal Jackson
Bobby Neal JacksonCEO & Leadership Speaker
"Take her courses, hire her as a coach, or collaborate with her in any capacity. Tara has a tremendous heart and a wealth of knowledge to offer, and you will never regret it."
Emma Lo
Emma Lo2X Company Founder
"After taking the time to understand who I am, what I offer, who I serve, and my overall company mission and vision, she provided me with actionable steps that I can take to create more meaningful professional relationships. I have experienced amazing results - not only in terms of increased awareness of my business, but also in terms of improved service delivery and better engagement with my clients. Tara is a true thought leader and has a great ability to identify problems, develop solutions, and create meaningful outcomes."
Lysa Allman-Baldwin
Lysa Allman-BaldwinCEO & Leadership Speaker
"Tara LaFon Gooch is the real deal. Tara interviewed me for her GRASP Confidence Podcast and I came away very impressed with her authenticity, intelligence, and generosity of purpose. She is unafraid to discuss subjects that hit nerves and hearts and minds. That's always a place I want to go too. I have now joined the thousands of Tara fans and feel excited to follow her on her journey."
Bonnie Low-Kramen
Bonnie Low-KramenTEDx Speaker & 2X Best-Selling Author
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Podcast production

Amplify Your Brand & Online Presence

Ready to amplify your brand, connect with a wider audience, and make your competition irrevalant online?

Expand your business into new markets and captivate your target audience uniquely and memorably with podcasting. Boost your digital presence and organic reach effortlessly.

This is a fully done-for-you service that includes top-tier guest scheduling so that all you have to do is show up and hit record!

We help CEOs, 7-8 figure entrepreneurs, authors, and speakers with podcast production services achieve Top 1% Positioning in months, not years. With a blend of digital marketing, meticulous brand management, landing prestigious speaking engagements, and top-tier guest scheduling, we accelerate your online presence and visibility in less time.

microphone and a computer podcasting set up

“With this service, you’ll never have to worry about finding and booking guests again. Within the first two days, I was receiving a staggering 5-10 bookings per day and each guest has been high caliber, very professional, and great to work with. With this service, you don’t need to have thousands of followers or connections in order to succeed in podcasting because you get to leverage Tara’s large social media network.”

 

Edward E. Mosley Jr.
International Speaker & Executive Leadership Coach

What's Included

  • Concept Development: We work closely with you to refine your podcast idea and brand, ensuring it aligns with your goals and target audience.
  • Professional Editing: We edit episodes with professional-grade recording software to capture your voice in the highest quality possible. Our skilled editors then meticulously refine the audio.
  • Music & Sound Design: We'll help you select or create unique music to enhance the atmosphere and overall listening experience of your podcast.
  • Branding & Artwork Design: Our brand designers craft eye-catching cover art and promotional materials that reflect your podcast's identity.
  • Interview & Speech Coaching: Training on how to conduct and respond in interviews as well as learning effective public speaking strategies.
  • Distribution Strategy: We'll guide you through the process of choosing the right podcast platforms to host your show for optimal reach.
  • Marketing & Promotion Strategy: Our experts provide tailored strategies on how to market your podcast effectively for maximum visibility.
  • Guest Scheduling: We ensure your show features only pre-vetted, high-quality industry experts and prospective clients, helping your business and brand goals exceed expectations.
  • Content Strategy: Clips from each show will be created and sent weekly for you and your guests to share as content.
  • Speaker Community Membership: Gain exclusive access to our global speaker community for paid speaking gigs, podcast guest spots, PR opportunities, and a 6-week TEDx course.
Podcast Production Services list sales sheet

Click to view our services in greater detail.

Podcast Production

Increase Your Visibility, Expand Your Brand & Grow Your Business

Book a Call
5/5

Tara excels at what she does. I asked her to help me promote a new additional business on LinkedIn and she really came through. Her knowledge and expertise in branding, marketing, and social media are impressive. Thank you Tara for all of your help!

Mark Goodstein - Company Founder, and Career Strategist
5/5

Tara has made a fantastic impact on my LinkedIn strategy in such a short period of time. I have learned so many fabulously simple and innovative approaches to grow and expand my networking opportunity on LinkedIn. Tara is an amazingly passionate and focused lady with a huge amount of integrity that is obvious within seconds of meeting her. If you want to make a huge positive change to your marketing strategy then I urge you to connect with Tara now. Highly recommended.

Ian Genius - Company Founder & Entrepreneur
5/5

One day, literally one day, after Tara worked on my profile, my brand, and set me up for success- I had 3 new clients!! One day- 3 new clients!!

Tara Trantham - CEO, Lawyer, and Author

WHAT DOES THE WORLD SAY ABOUT YOUR BRAND?

“Your brand walks into the room before you do.” - Tara LaFon Gooch

Consider this: What do people see when they Google you or your business?

Your digital footprint can either open doors or close them. We understand the critical nature of this first impression and ensure our clients grasp the significance of a strong online presence.

Research by the American Marketing Association highlights that resilient companies often boast robust brands. In turbulent economic times, a solid brand strategy can be your business’s saving grace, with brand equity accounting for up to 80% of market value, as per Forbes.

Investing in your brand today ensures longevity and resilience tomorrow, safeguarding your business against economic fluctuations and setting the stage for sustained success. If your brand isn’t your highest priority in your business, it should be.

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