WHAT DO WE DO?
Branding differentiates you from the competition along with attracting ideal clients to you. Customers do not want to buy from faceless corporations anymore, they want to buy from other people that they like and trust.
Having an effective brand that is relatable, shares your story, and communicates to your target audience, grows in value each day. Our goal is to help convey your story to the world, increase your visibility, grow your audience, amplify your reach, increase your profitability, and expand your business in ways you never thought possible.
What we are best at.
OUR SERVICES
Strategic Brand Design
Initial Brand Assessment & Goal Setting:
- Brand Audit
- Goal Identification
Brand Development:
- Identify Target Client Avatar & Niche
- Brand Identity & Messaging
- Development of Brand Story
- Visual Brand Identity
- Marketing Materials & Collateral
- Market Positioning Strategy
- Identify Authority & Credibility Builders
- Refine Messaging & Presentation
Online Presence Enhancement:
- Website Design & Development
- Total Digital Audit Including Social Media
Tara's innovative approach to branding takes you beyond what you ever imagined was possible! After working on my speaking programs, marketing material, LinkedIn posts, and overall brand strategy I was able to increase my offering anywhere from 200-500%.
I would recommend your branding strategy services without hesitation to any company looking to take their branding efforts to the next level. Thank you for your outstanding work, and I look forward to working with you again in the future.
Packages
Strategic Brand Consulting
Brand Building
Objective: Enhance brand identity and online presence to align with goals, audience, and market.
Brand Development & Analysis:
- Assess current assets & market presence.
- Conduct research & competitor analysis.
- Gather insights from key stakeholders.
Strategic Brand Positioning:
- Define brand positioning.
- Segment target audience & tailor messaging.
- Establish brand guidelines.
Visual Identity Creation:
- Design a distinctive logo & visual identity.
- Develop brand assets.
- Create brand collateral.
Website Creation & Optimization:
- Design a professional, mobile-friendly website.
- Optimize for user experience & search engines.
- Include engaging content & storytelling.
Launch & Promotion:
- Develop a launch plan.
- Monitor metrics post-launch.
Re/Branding
Objective: Revitalize brand identity & online presence for alignment with goals, audience, & market.
Brand Audit & Analysis:
- Review assets.
- Conduct interviews & surveys.
- Perform competitive analysis.
Strategic Brand Positioning:
- Develop clear positioning.
- Identify target segments.
- Create guidelines.
Visual Identity Redesign:
- Refine logo.
- Develop visual assets.
- Create collateral.
Website Revamp:
- Redesign for identity.
- Optimize for mobile and search.
- Incorporate storytelling.
Launch & Promotion:
- Develop a launch plan.
- Monitor sentiment & metrics post-launch.
Amplify Your Brand & Online Presence
Ready to amplify your brand and connect with a wider audience?
Expand your business into new markets and captivate your target audience uniquely and memorably with podcasting. Boost your digital presence and organic reach effortlessly.
Podcast production
This is a fully done-for-you service that includes top-tier guest scheduling so that all you have to do is show up!
We help 7-8 figure entrepreneurs, authors, and speakers with podcast production services achieve top 1% positioning in months, not years. Through time-saving strategies, meticulous brand management, and top-tier guest scheduling, we accelerate your online presence and visibility in less time.
Book a call today!
"With this service, you'll never have to worry about finding and booking guests again. Within the first two days, I was receiving a staggering 5-10 bookings per day and each guest has been high caliber, very professional, and great to work with. With this service, you don't need to have thousands of followers or connections in order to succeed in podcasting because you get to leverage Tara's large social media network."
What's Included
- Concept Development: We work closely with you to refine your podcast idea and brand, ensuring it aligns with your goals and resonates with your target audience.
- Professional Editing: We edit episodes with professional-grade recording software to capture your voice in the highest quality possible. Our skilled editors then meticulously refine the audio.
- Music and Sound Design: We'll help you select or create unique music and sound effects to enhance the atmosphere and overall listening experience of your podcast.
- Branding and Artwork Design: Our brand designers craft eye-catching cover art and promotional materials that reflect your podcast's identity.
- Distribution Strategy: We'll guide you through the process of choosing the right podcast platforms to ensure your episodes reach your target audience.
- Marketing and Promotion Strategy: Our experts provide tailored advice on how to market your podcast effectively and help you advertise your podcast for maximum visibility.
- Ongoing Support and Optimization: As your podcast grows, we're here to offer continued support, helping you refine your content, expand your reach, and explore monetization opportunities.
- Content Strategy: Clips from each show will be created and sent weekly for you and your guests to use as content on social media.
One day, literally one day, after Tara worked on my profile, my brand, and set me up for success- I had 3 new clients!! One day- 3 new clients!!
Tara excels at what she does. I asked her to help me promote a new additional business on LinkedIn and she really came through. Her knowledge and expertise in branding, marketing, and social media are impressive. Thank you Tara for all of your help!
Tara has made a fantastic impact on my LinkedIn strategy in such a short period of time. I have learned so many fabulously simple and innovative approaches to grow and expand my networking opportunity on LinkedIn. Tara is an amazingly passionate and focused lady with a huge amount of integrity that is obvious within seconds of meeting her. If you want to make a huge positive change to your marketing strategy then I urge you to connect with Tara now. Highly recommended.
WHAT DOES THE WORLD SAY ABOUT YOUR BRAND?
“Your brand walks into the room before you do.” - Tara LaFon Gooch
When someone looks up you or your business on Google, what results will they find?
Your brand and your digital footprint will either make first impressions favorable or detract from opportunities. We understand the importance of this and make sure our clients recognize what it takes to show up well online to make their first impressions the best possible.
The American Marketing Association reports that companies with strong brands tend to be more resilient to economic downturns. For your business to have longevity and thrive, despite the economy, it needs to have a strong brand strategy. After all, brand equity can account for up to 80% of a company’s market value according to a study by Forbes.
If your brand isn’t your highest priority in your business, it should be.