WHAT DO WE DO?
Executive branding differentiates your team and your company from the competition along with attracting ideal clients to you. Customers do not want to buy from faceless corporations anymore, they want to buy from other people that they like and trust. Having an effective personal brand that is relatable, shares your story, and communicates to your target audience is increasingly more important on LinkedIn and grows in value each day. Personal branding and brand strategy help tell your story efficiently along with producing real financial growth for your business. Since effective branding encompasses so many aspects of a business, we believe that a successfully implemented brand strategy amongst executive leadership directly correlates to the ultimate success of a company. Our goal is to help convey your vision and story to the world, grow your audience and expand your possibilities in ways you never thought possible.
What we are best at.
OUR SERVICES
Executive Personal Branding
As with all successful projects, we will begin with a broader conversation. Typically, this is a 45 to 60-minute conversation where you share your story. As we take notes, they will be used to craft a personal positioning strategy unique to you. This initial conversation allows us to understand your unique story in an effective manner that communicates to your target audience.
Additionally, as part of the deliverables for communicating your brand, we like to conduct a video interview discussing who you and your brand are and simply having a conversation to offer others a glimpse into who you are. This video is part of a broader package of promotion where we share you, your story, and communicate the ethos of your brand to our broad audience. Once your brand is crafted, we will develop your professional biography, conduct a full LinkedIn profile audit, and we can discuss capitalizing fully on LinkedIn offerings such as LinkedIn Live and LinkedIn Newsletters.
Lastly, we will create for you your personal visual brand guide including a personal logo, style guide, and social media templates.
Tara's innovative approach to branding takes you beyond what you ever imagined was possible! After working on my speaking programs, marketing material, LinkedIn posts, and overall brand strategy I was able to increase my offering anywhere from 200-500%.
As a professional speaker of 12 years, I was charging four-figures. I booked my first five-figure speaking engagement because of Tara's coaching within one week.
Packages
Strategic Brand Consulting For Keynote Speakers
Discovery Package
3 Month Program
- 2 – One Hour Strategic Consulting session (2 per month).
- 2– 30 Min – Accountability and Motivational Sessions (Via Phone or Zoom)
- Branded speaking marketing templates are provided.
Weekly review and feedback on submitted goals, strategic plans, unlimited email, and support throughout the consulting agreement.
VIP Executive Consulting Package
6-12 Month Program
- 4 – One Hour Strategic Consulting Session (4 per month).
- Membership to the online LinkedIn Personal Branding Program.
- Branded speaking marketing materials, done-for-you service.
- Full LinkedIn profile optimization, done-for-you service.
Weekly review and feedback on submitted goals, strategic plans, unlimited email, and support throughout the consulting agreement.
Schedule A Consultation To Learn More
Monthly Content Management
With your brand established, Best Branding Solutions is available to help you maintain and continue your growth with monthly content management.
- Daily LinkedIn Community Engagement (Commenting, Liking Posts & Networking)
- 20-30 Monthly Multi-Media LinkedIn Posts (Carousels & Single Posts, Polls, Video Clips)
- Ghostwriting, Design and Publishing LinkedIn Newsletter Weekly or Monthly (Personal or Business)
Personal Brand Photography
As an executive, it is important for you to have professional headshots and photography so that you show up as the best possible version of yourself online.
What's Included
- 3 Hour Photoshoot
- On Location Photography
- Four Outfit Changes
- Five Headshots Delivered
- Pre Shoot Consultation Call
- Photoshop & Editing Enhancements
- Recommendations On Makeup, Hair & Clothing
- Delivery of Final Photos Via Cloud
LinkedIN profile RE/BRAND
This service is for busy professionals who are serious about maximizing their growth on LinkedIn, increasing awareness of their brand, and want to learn how to make the most of this platform in a short time. All success on LinkedIn starts with a professionally designed and fully optimized profile that leads to trust, increased perceived value, and greater brand exposure.
Our clients choose this option when they’re applying for an executive-level position or are transitioning in their careers. Other clients want to refresh their page to create a better image for their business on Linkedin.
Here's What To Expect
Sign up and pay for the 60 min re/Brand call with Tara.
Tara will review the questionnaire with you over the 60 min session.
After this session, Tara will start working on your re/Brand deliverable build-out.
Within five business days of our call, your profile will be completed and optimized according to your goals, this is a fully done-for-you service.
Schedule A Consultation With Tara To Learn More
What's Included
- Full Profile Copywriting, Personal LinkedIn Page Optimization strategy, Headline Optimization, Updated Work History, & Updated About Section.
- SEO & Keywords that maximize visibility and get the right people to view your profile & connect with you.
- Brand Style Guide – custom 1-page PDF document created w/ your colors and fonts to use for future socials, podcasts, or live streams.
- During our call, we will review your LinkedIn personal brand and I will audit your profile. I will also show you the strategies I use to optimize your profile with attention-grabbing elements that convert onlookers into connections and then into opportunities.
- I will review a brief content strategy that you can use to repurpose on other social media platforms and provide you with handouts.
- I will show you how to increase sales effectiveness on LinkedIn and generate high-quality leads.
- Custom Banner personalized to fit your brand and goals for LinkedIn. Includes 2 versions to choose from.
- Signature Brand Post Templates ( we include 10 proven post templates and ghostwriting).
- Profile video coaching and profile headshot guidelines.
One day, literally one day, after Tara worked on my profile, my brand, and set me up for success- I had 3 new clients!! One day- 3 new clients!!
Tara excels at what she does. I asked her to help me promote a new additional business on LinkedIn and she really came through. Her knowledge and expertise in branding, marketing, and social media are impressive. Thank you Tara for all of your help!
Tara has made a fantastic impact on my LinkedIn strategy in such a short period of time. I have learned so many fabulously simple and innovative approaches to grow and expand my networking opportunity on LinkedIn. Tara is an amazingly passionate and focused lady with a huge amount of integrity that is obvious within seconds of meeting her. If you want to make a huge positive change to your marketing strategy then I urge you to connect with Tara now. Highly recommended.
THE LINKEDIN PERSONAL BRANDING PROGRAM
Now available, The LinkedIn Personal Branding Program is our exclusive program and cohort to help you maximize your LinkedIn experience.
Gain a competitive edge, increase your perceived value, attract opportunities, and get in the door.
WHAT DOES THE WORLD SAY ABOUT YOUR BRAND?
LinkedIn is an ever-growing platform with over 880 million global members and nearly 180 million users in the United States alone. It is important for the world to see you as distinguished and differentiated. We help shape and craft personal brands for executives that set them apart. We coach, guide, and develop personal brands for executives that showcase them as subject matter experts, leaders, and visionaries.