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Branding differentiates you from the competition along with attracting ideal clients to you. Customers do not want to buy from faceless corporations anymore, they want to buy from other people that they like and trust.

Having an effective brand that is relatable, shares your story, and communicates to your target audience, grows in value each day. Our goal is to help convey your story to the world, increase your visibility, grow your audience, amplify your reach, increase your profitability, and expand your business in ways you never thought possible.

What we are best at.


Strategic Brand Design

Initial Brand Assessment & Goal Setting:

  • Brand Audit
  • Goal Identification

Brand Development:

  • Identify Target Client Avatar & Niche
  • Brand Identity & Messaging
  • Development of Brand Story
  • Visual Brand Identity
  • Marketing Materials & Collateral
  • Market Positioning Strategy
  • Identify Authority & Credibility Builders
  • Refine Messaging & Presentation

Online Presence Enhancement:

  • Website Design & Development
  • Total Digital Audit Including Social Media
Picture of hands drawing logo design on paper.

Tara's innovative approach to branding takes you beyond what you ever imagined was possible! After working on my speaking programs, marketing material, LinkedIn posts, and overall brand strategy I was able to increase my offering anywhere from 200-500%.

I would recommend your branding strategy services without hesitation to any company looking to take their branding efforts to the next level. Thank you for your outstanding work, and I look forward to working with you again in the future.


Strategic Brand Consulting

Brand Building

Objective: Enhance brand identity and online presence to align with goals, audience, and market.


Brand Development & Analysis:

  • Assess current assets & market presence.
  • Conduct research & competitor analysis.
  • Gather insights from key stakeholders.


Strategic Brand Positioning:

  • Define brand positioning.
  • Segment target audience & tailor messaging.
  • Establish brand guidelines.


Visual Identity Creation:

  • Design a distinctive logo & visual identity.
  • Develop brand assets.
  • Create brand collateral.


Website Creation & Optimization:

  • Design a professional, mobile-friendly website.
  • Optimize for user experience & search engines.
  • Include engaging content & storytelling.


Launch & Promotion:

  • Develop a launch plan.
  • Monitor metrics post-launch.


Objective: Revitalize brand identity & online presence for alignment with goals, audience, & market.


Brand Audit & Analysis:

  • Review assets.
  • Conduct interviews & surveys.
  • Perform competitive analysis.


Strategic Brand Positioning:

  • Develop clear positioning.
  • Identify target segments.
  • Create guidelines.


Visual Identity Redesign:

  • Refine logo.
  • Develop visual assets.
  • Create collateral.


Website Revamp:

  • Redesign for identity.
  • Optimize for mobile and search.
  • Incorporate storytelling.


Launch & Promotion:

  • Develop a launch plan.
  • Monitor sentiment & metrics post-launch.

Podcast production

Amplify Your Brand & Online Presence

Ready to amplify your brand and connect with a wider audience? Expand your business into new markets and captivate your target audience uniquely and memorably with podcasting. Boost your digital presence and organic reach effortlessly.

This is a fully done-for-you service that includes top-tier guest scheduling so that all you have to do is show up!

We help 7-8 figure entrepreneurs, authors, and speakers with podcast production services achieve top 1% positioning in months, not years. Through time-saving strategies, meticulous brand management, and top-tier guest scheduling, we accelerate your online presence and visibility in less time.

microphone and a computer podcasting set up

"With this service, you'll never have to worry about finding and booking guests again. Within the first two days, I was receiving a staggering 5-10 bookings per day and each guest has been high caliber, very professional, and great to work with. With this service, you don't need to have thousands of followers or connections in order to succeed in podcasting because you get to leverage Tara's large social media network."

What's Included

Click to view our services in greater detail.

Podcast Production

Elevate Your Voice & Expand Your Brand


Tara excels at what she does. I asked her to help me promote a new additional business on LinkedIn and she really came through. Her knowledge and expertise in branding, marketing, and social media are impressive. Thank you Tara for all of your help!


Tara has made a fantastic impact on my LinkedIn strategy in such a short period of time. I have learned so many fabulously simple and innovative approaches to grow and expand my networking opportunity on LinkedIn. Tara is an amazingly passionate and focused lady with a huge amount of integrity that is obvious within seconds of meeting her. If you want to make a huge positive change to your marketing strategy then I urge you to connect with Tara now. Highly recommended.


One day, literally one day, after Tara worked on my profile, my brand, and set me up for success- I had 3 new clients!! One day- 3 new clients!!


“Your brand walks into the room before you do.” - Tara LaFon Gooch

Consider this: What do people see when they Google you or your business?

Your digital footprint can either open doors or close them. We understand the critical nature of this first impression and ensure our clients grasp the significance of a strong online presence.

Research by the American Marketing Association highlights that resilient companies often boast robust brands. In turbulent economic times, a solid brand strategy can be your business’s saving grace, with brand equity accounting for up to 80% of market value, as per Forbes.

If your brand isn’t your top priority, it should be. Investing in your brand today ensures longevity and resilience tomorrow, safeguarding your business against economic fluctuations and setting the stage for sustained success.

If your brand isn’t your highest priority in your business, it should be.