How Beyond the Pills Podcast Achieved Explosive Growth
Background
When Josh Rimany, an industry leader in pharmacy innovation, approached Best Branding Solutions, his podcast, Beyond the Pills, had already published 40+ episodes. Despite offering valuable insights on holistic pharmacy and healthcare transformation, the podcast struggled with:
- Low reach and engagement – Less than 2,200 all-time downloads, averaging only 4 downloads per day
- Limited guest strategy – Guests were not always aligned with his ideal client profile (ICP) or business objectives
- Minimal YouTube presence – Fewer than 300 subscribers with low visibility
- Underutilized LinkedIn network – His personal brand and podcast were not generating meaningful business opportunities
Josh wanted to scale his podcast, attract a global audience, and position Beyond the Pills as a leading platform for innovation in pharmacy and wellness.
Our Strategy
Best Branding Solutions implemented a comprehensive podcast growth strategy that focused on three key areas:
1. Strategic Guest Curation & Business Alignment
Rather than booking guests solely for content, we hand-selected industry leaders, strategic partners, and potential clients aligned with Josh’s Ideal Client Profile (ICP).
Every guest served a dual purpose:
- Brought valuable expertise to the audience
- Had the potential to become a business partner, referral source, or client
This approach significantly increased audience engagement while driving business growth beyond the podcast.
2. Optimized Content Distribution & Multi-Platform Growth
To expand reach and visibility, we enhanced content distribution by:
- Optimizing podcast SEO for better discoverability on Apple Podcasts, Spotify, and Google Podcasts
- Developing a strategic YouTube growth plan, including keyword-rich titles, high-quality thumbnails, and engaging video descriptions
- Creating short-form content clips from each episode to increase engagement across social media
3. LinkedIn Growth & Thought Leadership Positioning
Josh’s expertise needed to reach a wider audience. We developed a high-impact LinkedIn content strategy to:
- Highlight key takeaways from each episode
- Engage with high-profile industry connections
- Position Josh as a thought leader in holistic pharmacy innovation
This approach significantly increased LinkedIn engagement and expanded Josh’s network, leading to new business opportunities.
The Results: From a Niche Podcast to a Global Authority
Since partnering with our team, Beyond the Pills has experienced substantial growth:
Podcast Growth
- Before: 2,177 all-time downloads.
- After: Over 100,000 global downloads.
YouTube Expansion
- Before: Less than 300 subscribers.
- After: Over 4,000 subscribers, with significantly increased video engagement.
LinkedIn & Business Impact
- Expanded reach and engagement through a targeted LinkedIn strategy.
- More aligned business connections directly resulting from the podcast.
Global Reach
- The podcast is now reaching audiences worldwide, positioning Josh Rimany as a leading voice in holistic pharmacy and has been recognized as a top #10 podcast in wellness in the USA!