Edward E. Mosley JR. Speaker & Coach

Background: Edward Mosley Jr. is a successful leadership speaker and entrepreneur. He is also a USMC combat veteran (retired) with over 22 years of experience in the industry. He wanted to expand his business by developing a new speaking program that would appeal to a corporate audience, creating effective marketing materials, building a professional personal brand, and receiving brand strategy coaching to improve his overall business.

Objectives:

  1. Develop a new speaking program that would appeal to a corporate audience.
  2. Create marketing materials that effectively promote Edward’s services and increase his visibility in the industry.
  3. Provide brand strategy coaching to improve Edward’s online presence and increase his revenue.

 

Process:

  1. Speaking Program Development: Our team conducted market research to identify the needs and preferences of Edward’s target audience. We then collaborated with Edward to develop a new speaking program that addressed these needs and provided value to his audience. The program included keynote speeches, workshops, and training sessions, all tailored to the needs of his target audience.
  2. Marketing Material Creation: We created a range of marketing materials, including brochures, flyers, and social media posts, to promote Edward’s speaking program. Our team focused on creating a consistent message across all marketing channels, highlighting Edward’s expertise and unique approach to motivational speaking.
  3. Brand Strategy Coaching: We provided Edward with ongoing brand coaching to improve his strategy and increase his revenue long-term. We helped him identify new revenue streams, set achievable goals, and develop a marketing plan to reach a wider audience.

 

Results:

  1. Speaking Program Development: Edward’s new speaking program was well-received by his target audience, resulting in an increase in speaking engagements and revenue.
  2. Marketing Material Creation: Edward’s marketing materials effectively promoted his services, increasing his visibility and attracting new clients. He has utilized the social media posts we created for him on LinkedIn and is receiving increased engagement as well as leads from his content.
  3. Brand Strategy Coaching: Edward’s brand strategy coaching sessions helped him develop a more effective brand strategy that appealed to his target audience more effectively, resulting in increased revenue and a more successful business overall.