Brand Strategy
Executive leadership
Edward E. Mosley Jr., speaker, two-time author, executive coach, and retired U.S. Marine Corps combat veteran
200-500%
increase in service fees
5-10
podcast guest bookings per day
2
days to the first bookings
The challenge
Edward is an internationally recognized speaker, author, and executive coach with a distinguished military background. His brand had stalled, and he wanted stronger thought leadership, more visibility, and higher fees.
The strategy
We rebuilt his website and copy, launched speaking marketing programs, designed new materials, optimized LinkedIn, and filled his podcast with high-caliber guests.
The result
Edward raised his fees by 200 to 500% depending on the offering. Within two days, he was receiving 5 to 10 podcast guest bookings per day from industry leaders worldwide.
What we did
01
A sleek, modern site that communicates authority and his military background.
02
Email, social, and content programs to promote his engagements.
03
Banners and bookmarks aligned with his new brand identity.
04
A profile that showcases his expertise and thought leadership.
05
Guest appearances for Edward and top-tier guests for his own show.
The takeaway
When your brand reflects your true level of expertise, the market pays for it.