Podcast
Book
Personal brand
Media
Eric Pfeiffer, founder of MPWR Coaching, leadership coach, author, and advisor to Fortune 500 executives
#1
bestseller in multiple categories
Pre-launch
bestseller status before the official release date
4.4K
Spotify reviews for the MPWR Coaching Podcast
The goal
Eric helps leaders overcome dysfunction and drama. He wanted his new book, Upgrade Your Leadership, to launch with high visibility and reach bestseller status before release, alongside a podcast that extended his reach.
The strategy
• Category research: low-competition, high-traffic Amazon categories aligned with his audience.
• Keywords: high-volume, buyer-intent keywords for his niche.
• Amazon SEO: an optimized subtitle, description, and backend metadata.
• Podcast: the MPWR Coaching Podcast, produced by our team.
The result
Within days of going live, Upgrade Your Leadership became a #1 bestseller in multiple categories, before its official release date. That early momentum built credibility, fueled media outreach, and led to the cover of CEO Weekly, a feature we secured for him.
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Watch: MPWR Coaching Podcast
The platform
Hosted by Eric Pfeiffer and Dawn Neldon, produced by Best Branding Solutions. With 4.4K Spotify reviews, the show is an evergreen asset that keeps their brand growing and keeps building trust, episode after episode.
Services used