Books & Author Positioning
Physician
Fredric Schiffer, MD, Assistant Professor of Psychiatry (Part-Time) at Harvard Medical School, researcher at McLean Hospital, and author of Good-bye Anxiety, Depression, Addiction & PTSD
Before: 2 reviews
After 30 days: 55 reviews, 4.9 stars
2 → 30
Amazon reviews in 14 days
55
reviews within 30 days
4.9★
average rating
The challenge
After more than 30 years of research, Dr. Schiffer developed Dual-Brain Psychology, which shows how childhood trauma affects the brain's hemispheres differently. His book launched with just two Amazon reviews. He needed credibility, visibility in the mental health and self-help niches, and more awareness of his work.
The strategy
• Our network: we shared the book with a social network of 55,000+ people already interested in mental health, wellness, and self-improvement.
• Targeted outreach: personalized messages to mental health professionals, wellness advocates, and readers affected by anxiety, depression, and PTSD.
• Targeted ads: social campaigns built around Dual-Brain Psychology and the keywords his readers search for.
• Thoughtful follow-up: gratitude emails and gentle reminders that earned authentic, meaningful reviews.
The result
In 14 days, reviews grew from 2 to 30, and to 55 within 30 days. The surge improved the book's visibility and ranking on Amazon, gave new readers social proof, and helped Dr. Schiffer's message reach more people seeking help.