Case Study: Eric Pfeiffer, CEO of MPWR Coaching

Service Used: Book promotion, podcast launch, LinkedIn authority building, PR outreach

Background

Eric Pfeiffer is the founder and CEO of MPWR Coaching, a leadership development company rooted in the belief that empowered leaders build empowered teams. With a background in executive coaching and organizational leadership, Eric brings a unique blend of depth and practical insight to his work. MPWR Coaching specializes in helping high-capacity leaders align their purpose with their performance—offering one-on-one coaching, team development programs, and thought leadership designed to create lasting impact. Eric’s approach is deeply relational, strategically grounded, and purpose-driven, making him a trusted advisor to leaders navigating growth, transition, or reinvention.

The Challenge

Eric Pfeiffer, a seasoned leadership coach and founder of MPWR Coaching, aimed to amplify his thought leadership and expand his reach. With two impactful leadership books and a desire to launch a podcast, Eric sought a comprehensive strategy to enhance his online presence, engage a broader audience, and establish himself as a trusted voice in leadership development.

The Strategy

Over 90 days, we implemented a multi-faceted approach to position Eric as a leading thought leader:

1. Book Promotion: Strategically promoted Eric’s two leadership books, increasing visibility and establishing his authority on Amazon and LinkedIn.

2. LinkedIn Profile Optimization: Revamped Eric’s LinkedIn profile to clearly communicate his value proposition, showcase his expertise, and attract his target audience.

3. Newsletter Launch: Created and launched the MPWR Coaching LinkedIn newsletter, delivering high-value leadership content and fostering community engagement.

4. Podcast Launch: Developed and launched The MPWR Podcast, including branding, strategy, and promotion, positioning Eric as a thought leader in the podcasting space.

5. Podcast Guest Appearances: Secured over 10 guest appearances on relevant podcasts, expanding Eric’s reach and reinforcing his expertise in leadership development.

The Results

• Increased Book Visibility: Enhanced promotion led to greater recognition and credibility for Eric’s leadership books.

• Enhanced LinkedIn Presence: Profile optimization resulted in higher engagement and a more targeted professional network.

• Successful Newsletter Launch: MPWR Coaching attracted a growing subscriber base, fostering ongoing engagement with Eric’s content.

• Podcast Establishment: The MPWR Podcast launched successfully, providing a platform for Eric to share insights and connect with a wider audience.

• Expanded Reach Through Guest Appearances: Over 10 podcast interviews increased Eric’s visibility and positioned him as a go-to expert in leadership coaching.