Dr. Stephanie Stoddart, MBA
The Challenge
Background: Stoddart Coaching is a boutique coaching and consulting company that helps dentists to work less, earn more, and live fully.
Objectives:
- Brand Audit & Strategy
- LinkedIn Profile Optimization
- Visual Identity and Logo Design
- Social Media Advertisements
- Web Design & Development
Our Process
Client Overview: Dr. Stephanie Stoddart, MBA, is a dentist transitioning into a new venture focusing on dental life coaching, consulting, and speaking. With a vision to empower dental professionals and share her expertise beyond the clinic, Dr. Stoddart sought to establish her personal brand and business presence in the dental coaching space.
Challenge: Transitioning from dentistry to coaching and consulting presented Dr. Stoddart with the challenge of redefining her professional identity and effectively positioning herself in front of her target audience. She aimed to establish credibility, attract clients, and build a community of dental professionals seeking guidance and support.
Strategy: To address Dr. Stoddart’s objectives, a comprehensive strategy was devised to develop her personal brand, establish her business presence, and effectively engage her target audience on LinkedIn. The strategy included:
Website Development: Designing and developing a professional website showcasing Dr. Stoddart’s expertise, services, and offerings in dental coaching and consulting.
LinkedIn Profile Optimization: Optimizing Dr. Stoddart’s LinkedIn profile to position her as an authority in dental coaching, crafting compelling content, and enhancing visual elements to attract her target audience.
Personal Brand Development: Crafting a unique personal brand for Dr. Stoddart, including defining her messaging, values, and positioning within the dental coaching space.
Keynote Presentation Topics and Signature Programs: Developing keynote presentation topics and signature coaching programs tailored to Dr. Stoddart’s expertise and the needs of her target audience.
Copywriting and Design: Writing compelling copy and designing visual assets, including logos, social media banners, and LinkedIn newsletter templates, to reinforce Dr. Stoddart’s brand identity across various platforms.
Content Strategy and Social Selling: Teaching Dr. Stoddart content strategy and best practices for effective communication and social selling on LinkedIn, empowering her to engage her audience confidently and authentically.
Results
Project Details
- Website Development.
- LinkedIn Profile Optimization.
- Personal Brand Development.
- Securing Podcast Guest interviews.
- Content Strategy and Social Selling Guidance on LinkedIn.
- Keynote Presentation Topics and Signature Programs Development.
- Copywriting and Design (Logo, Social Media Banners, LinkedIn Newsletter).
Execution: The implementation of the strategy involved:
- Designing and launching Dr. Stoddart’s professional website.
- Optimizing her LinkedIn profile for maximum impact.
- Crafting engaging keynote presentations and signature coaching programs.
- Creating compelling copy and visual assets to reinforce her brand identity.
- Providing guidance on content strategy and social selling best practices on LinkedIn.
- Leveraged networking to secure podcast guest spots, showcasing Dr. Stoddart’s expertise and expanding her reach to new audiences.
Results: The comprehensive approach yielded significant results:
- Established Brand Presence: Dr. Stoddart successfully established her personal brand and business presence in the dental coaching and consulting space.
- Engaged Audience: Her LinkedIn newsletter garnered subscribers from her target demographic, indicating engagement and interest in her offerings.
- Confident Online Presence: Dr. Stoddart learned effective content strategy and social selling techniques, enabling her to show up online with confidence and authenticity.