Brand Strategy
Dentistry
Dr. Stephanie Stoddart, MBA, founder of Stoddart Coaching
7
brand services under one strategy
360°
web, LinkedIn, social, and stage
1
cohesive brand across every channel
The challenge
Dr. Stoddart was moving from dentistry into coaching, consulting, and speaking for dentists. She needed to redefine her professional identity, build credibility, and attract the right clients.
The strategy
We developed her personal brand and messaging, designed her website and visual identity, optimized LinkedIn, created keynote topics and signature programs, and coached her on content and social selling.
The result
Stoddart Coaching launched with a cohesive brand and business presence. Her LinkedIn newsletter drew subscribers from her target market, and she now shows up online with confidence and authenticity.
What we did
01
Messaging, values, and positioning for the dental coaching space.
02
A professional site showcasing her services and expertise.
03
Logo, social banners, and LinkedIn newsletter templates.
04
A profile that positions her as an authority to dentists.
05
Signature keynote topics and coaching programs.
06
Social selling coaching and podcast guest spots to reach new audiences.
The takeaway
A clear brand turns a career change into a credible new business.
The proof