Kelly Buckley
Kelly Buckley, a 3X author, podcast host, and keynote speaker, is a transformative figure in the personal development space, inspiring others to change their lives through the power of gratitude. Kelly envisioned a podcast as a platform to amplify her message but needed guidance to launch and scale it effectively. Our goal was to help her create, promote, and establish her podcast as a reputable source of inspiration and empowerment.
Objectives
- Launch Kelly’s podcast from scratch and achieve significant global reach within the first 90 days.
- Develop a recognizable podcast brand that reflects Kelly’s mission and values.
- Secure a global ranking, with widespread downloads across multiple countries.
- Fill Kelly’s guest calendar with industry-leading guests to elevate her podcast’s reputation and impact.
Strategy
- Comprehensive Launch Plan: We crafted a launch strategy that included audience targeting, branding, content planning, and additional engagement methods to ensure the podcast resonated worldwide. To create ongoing engagement with her audience, we introduced a LinkedIn newsletter specifically for Kelly, using her platform to drive interest and build a dedicated subscriber base. The newsletter allowed her to share podcast updates, episode highlights, and additional insights on gratitude, positioning her as a thought leader on LinkedIn.
- Targeted Promotion for Global Reach: To achieve global visibility, we leveraged both organic and paid promotions, including social media outreach, email marketing, and strategic partnerships. By highlighting Kelly’s unique message and experience, we attracted listeners from over 17 countries within the first 30 days, pushing the podcast into the top 18% globally.
- High-Profile Guest Bookings: Our team secured top industry leaders as guests to enhance the podcast’s credibility and appeal. In just two weeks, we filled Kelly’s calendar for an entire season with prominent figures, including TV show hosts, influencers, viral TEDx speakers, thought leaders, and New York Times bestselling authors. These high-profile guests provided valuable content and expanded the podcast’s reach through their networks.
Results
- A top 18% ranking globally, with downloads in over 17 countries, establishing it as an influential platform in the personal development space.
- A fully booked guest calendar featuring top industry leaders, ensuring a high-quality lineup for an entire season and further boosting the podcast’s visibility and reputation.
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