Objectives

Strategy

• Deep Brand Dive and Website Revamp: To ensure Dr. Castro’s digital presence matched his impressive credentials and evolving goals, we worked closely with him to conduct a comprehensive brand analysis. This involved identifying core themes, values, and future objectives, which informed a full website revamp. The redesigned website now reflects his vision as a thought leader in AI, healthcare, and space innovation, presenting a cohesive and impactful image that speaks to his ongoing projects and aspirations.

• TEDx Application and Messaging Support: With his brand refreshed, we focused on Dr. Castro’s TEDx application. Leveraging his roles as an Advisor at Phantom Space, collaborator with the Texas Medical Association, and member of Singapore’s Health Regulatory Advisory Panel, we crafted a TEDx pitch that showcased him as a trailblazer in technological integration across industries. This alignment with TEDx’s mission of spreading impactful ideas made his application stand out.

• Presentation and Delivery Coaching: In anticipation of a successful TEDx selection, we provided Dr. Castro with targeted coaching to refine his presentation style. We emphasized storytelling techniques that would make complex topics in AI and healthcare accessible and engaging, enhancing his ability to connect with the TEDx audience.

• Accelerated Outreach and Network Activation: Using our network of TEDx organizers and a streamlined outreach process, we actively promoted Dr. Castro’s profile. By connecting with relevant organizers and sharing his unique brand story, we created high-visibility opportunities for him to showcase his thought leadership on the TEDx stage.

Results

This strategy not only resulted in Dr. Castro securing his first TEDx talk at TEDxWarrenton within just 30 days, but it also laid the foundation for a powerful digital brand that mirrors his industry influence and visionary goals. Since then, Dr. Castro has gone on to deliver four TEDx talks in under a year—a rare achievement that highlights both his credibility and the strength of his message. With a revamped website and a compelling, TEDx-ready narrative, Dr. Castro is now positioned at the forefront of healthcare innovation and technology integration, inspiring audiences across the globe.