Lori Tsugawa
Lori Tsugawa Whaley is a 2X TEDx speaker, multi-bestselling author, and transformational coach dedicated to helping individuals unlock their potential through the ancient Japanese philosophy of Ikigai. As a speaker and thought leader, she has empowered audiences worldwide with her insights on resilience, purpose, and personal growth. Her expertise and compelling storytelling have positioned her as a sought-after figure in the personal development space.
Objectives
To strategically position Lori Tsugawa Whaley as a thought leader in personal development by securing high-profile media coverage, increasing brand credibility, and expanding her reach to a broader audience.
Approach
- Identified TV shows aligned with Lori’s brand and message.
- Crafted a compelling pitch to the station highlighting the relevance of Lori’s message to their audience.
- Positioned Lori as an expert with a unique perspective.
- Worked with producers to create an engaging, high-value segment.
Results
- TV Feature Secured: Lori appeared on three major networks in New Mexico, where she discussed the power of Ikigai in finding personal fulfillment and success.
- Increased Credibility: The TV segment positioned Lori as an authority in her field, leading to new speaking inquiries and brand collaborations.
- Expanded Reach: Her message resonated with a larger audience, increasing engagement across her social media and website.
- More Opportunities: The exposure has opened doors for additional media features, speaking engagements, and book sales.
