Lori Tsugawa
Lori Tsugawa Whaley is a 2X TEDx speaker, multi-bestselling author, and transformational coach dedicated to helping individuals unlock their potential through the ancient Japanese philosophy of Ikigai. As a speaker and thought leader, she has empowered audiences worldwide with her insights on resilience, purpose, and personal growth. Her expertise and compelling storytelling have positioned her as a sought-after figure in the personal development space.
Elevating Lori Tsugawa Whaley's Brand Authority & Visibility
Objectives
Approach
Identified TV shows aligned with Lori’s brand and message.
Crafted a compelling pitch to the station highlighting the relevance of Lori’s message to their audience.
Positioned Lori as an expert with a unique perspective.
Worked with producers to create an engaging, high-value segment.
Executed a podcast amplification strategy to drive listener engagement and reviews.
Results
TV Feature Secured: Lori appeared on three major networks in New Mexico, where she discussed the power of Ikigai in finding personal fulfillment and success.
Increased Credibility: The TV segment positioned Lori as an authority in her field, leading to new speaking inquiries and brand collaborations.
Expanded Reach: Her message resonated with a larger audience, increasing engagement across her social media and website.
Podcast Momentum: Within 30 days, Lori’s podcast gained 473 new Spotify reviews and 10,000+ organic downloads—all without paid ads.
More Opportunities: The exposure has opened doors for additional media features, speaking engagements, and book sales.
Explosive Growth in 30 Days: +473 Spotify Reviews & 10K Organic Listens
