How Doug Thompson Leveraged a TV Appearance and National PR to Amplify His Storytelling Brand
Doug Thompson is a professional speaker, storytelling expert, and thought leader who helps individuals and businesses harness the power of storytelling to communicate effectively, inspire action, and build stronger connections. With years of experience in leadership, corporate training, and keynote speaking, Doug was looking for opportunities to expand his reach and enhance his credibility in the industry.
Challenge: Expanding Visibility & Strengthening Brand Positioning
Doug wanted to amplify his presence in the speaking industry, increase his credibility, and secure high-quality media placements that would showcase his expertise. However, like many busy professionals, he needed a streamlined, hands-off solution that would allow him to focus on delivering his message without the hassle of managing logistics, outreach, and booking processes.
Solution: Exclusive TV Interview in New Mexico
Doug was booked for a virtual TV interview focused on the power of storytelling. This segment was aired across three major TV networks (The CW, Fox, and KRQE), allowing Doug to reach a new audience and establish himself as a thought leader in a high-credibility media space.
This “Done-for-You” media appearance meant Doug didn’t have to worry about the behind-the-scenes logistics. Everything was handled—from booking the interview, coordinating with producers, ensuring a smooth virtual setup, to providing him with the final footage for his portfolio.
Watch Doug's Interview Here
How Strategic PR Positioned Doug Thompson as a Leading Voice in Sales Storytelling
The Strategy
We built a media campaign designed to:
Anchor Doug’s Expertise in Science & Storytelling:
We focused on the neuroscience behind sales storytelling—activating sensory, emotional, and decision-making centers in the brain.Target the Right Platform:
The US Journal was identified as a perfect fit—its readership of business leaders, entrepreneurs, and corporate innovators matched Doug’s ideal audience.Craft a Compelling Media Pitch:
Created a concise, benefit-driven pitch highlighting how storytelling increases sales performance.
Provided journalists with Doug’s core messaging, soundbites, and examples of measurable results.
Aligned the narrative with The US Journal’s style and editorial interests.
Prepare for Media Success:
We worked with Doug to refine his talking points, develop press-ready visuals, and ensure his thought leadership voice came through authentically.
Execution
PR Outreach: Directly pitched Doug’s story to The US Journal’s editorial team, emphasizing the neuroscience angle and its application in high-stakes sales.
Media Coordination: Facilitated interviews, provided background context, and ensured editorial accuracy.
Story Development: Supported the framing of The US Journal article to spotlight the StoryCraft Framework and real-world client transformations.
The Results
National Exposure: The feature reached thousands of The US Journal readers, significantly expanding Doug’s brand visibility.
Thought Leadership Positioning: By tying his method to neuroscience, Doug solidified his reputation as both a practitioner and educator in sales storytelling.
Business Opportunities: Within weeks of publication, Doug received multiple inquiries for speaking engagements and corporate training.
Content Leverage: The article became a cornerstone asset for Doug’s marketing, shared across his social media, email campaigns, and speaking proposals.
Explosive Podcast Growth
Goal: Boost credibility and listener engagement to drive visibility for The Doug Thompson Podcast.
Strategy:
We launched a targeted organic podcast promotion campaign focused on:
Driving traffic from Doug’s existing audience to Spotify
Encouraging authentic reviews and ratings
Leveraging strategic cross-promotion and guest collaborations to spark rapid follower growth
Results (First 30 Days):
Grew from 7 to 508 five-star reviews on Spotify
Gained over 500 new podcast followers organically
Elevated his show’s credibility, social proof, and algorithmic ranking across podcast platforms
Impact:
This surge in reviews and followers positioned Doug’s show as a trusted, high-performing podcast—opening doors to higher-profile guests, increased listenership, and future sponsorship opportunities.
Listen & Be Inspired!
