Eric Pfeiffer, Owner of MPWR Coaching
From Podcasting to Publishing - Eric Pfeiffer’s Journey
Case Study: Eric Pfeiffer, CEO of MPWR Coaching
Service Used: Book promotion, podcast launch, LinkedIn authority building, PR outreach
Background
Eric Pfeiffer is the founder and CEO of MPWR Coaching, a leadership development company rooted in the belief that empowered leaders build empowered teams. With a background in executive coaching and organizational leadership, Eric brings a unique blend of depth and practical insight to his work. MPWR Coaching specializes in helping high-capacity leaders align their purpose with their performance—offering one-on-one coaching, team development programs, and thought leadership designed to create lasting impact. Eric’s approach is deeply relational, strategically grounded, and purpose-driven, making him a trusted advisor to leaders navigating growth, transition, or reinvention.
The Challenge
Eric Pfeiffer, a seasoned leadership coach and founder of MPWR Coaching, aimed to amplify his thought leadership and expand his reach. With two impactful leadership books and a desire to launch a podcast, Eric sought a comprehensive strategy to enhance his online presence, engage a broader audience, and establish himself as a trusted voice in leadership development.
The Strategy
Over 90 days, we implemented a multi-faceted approach to position Eric as a leading thought leader:
Book Promotion: Strategically promoted Eric’s two leadership books, increasing visibility and establishing his authority on Amazon and LinkedIn.
LinkedIn Profile Optimization: Revamped Eric’s LinkedIn profile to clearly communicate his value proposition, showcase his expertise, and attract his target audience.
Newsletter Launch: Created and launched the MPWR Coaching LinkedIn newsletter, delivering high-value leadership content and fostering community engagement.
Podcast Launch: Developed and launched The MPWR Podcast, including branding, strategy, and promotion, positioning Eric as a thought leader in the podcasting space.
Podcast Guest Appearances: Secured over 10 guest appearances on relevant podcasts, expanding Eric’s reach and reinforcing his expertise in leadership development.
The Results
Increased Book Visibility: Our promotion campaign increased reviews for Leadership Gravitas by over 100% (from 13 to 27) while maintaining a strong 4.5-star rating, and boosted Transform Your Trajectory by 600% (from 2 to 14 reviews) with an impressive 4.8-star average, significantly enhancing both books’ visibility and credibility on Amazon.
Enhanced LinkedIn Presence: Profile optimization resulted in higher engagement and a more targeted professional network.
Successful Newsletter Launch: MPWR Coaching attracted a growing subscriber base, fostering ongoing engagement with Eric’s content.
Podcast Establishment: The MPWR Podcast launched successfully, providing a platform for Eric to share insights and connect with a wider audience.
Expanded Reach Through Guest Appearances: Over 10 podcast interviews increased Eric’s visibility and positioned him as a go-to expert in leadership coaching.
Results of Book Promotion Campaign for Eric Pfeiffer’s Titles on Amazon
Goal: Position Eric’s new leadership book for a high-visibility launch and achieve bestseller status before release.
Strategy:
We focused on category and keyword optimization to boost discoverability and sales velocity on Amazon. This included:
Researching low-competition, high-traffic categories aligned with Eric’s audience
Identifying high-volume buyer-intent keywords for his niche
Optimizing the subtitle, description, and backend metadata for Amazon SEO
Result:
Within days of going live, Upgrade Your Leadership became a #1 bestseller in multiple categories—before its official release date.
Impact:
This early momentum built powerful credibility, fueled media outreach, and set the stage for a high-velocity launch.
Listen & Be Inspired!
The MPWR Podcast surpassed 1.1K organic reviews on Spotify, dramatically increasing Eric’s credibility and reach ahead of his book launch.
