Tara Trantham, Esq.
The Challenge
Client Overview:
Tara Trantham is an accomplished lawyer, former Chief Legal Officer for a Fortune 500 corporation, CEO, keynote speaker, and author with a wealth of experience in the legal industry. Seeking to establish her presence as a leading authority in her field and launch her new fractional legal consulting business, Tara approached us to revamp her online presence and develop her personal brand.
Challenge:
We faced the challenge of effectively showcasing her expertise, experience, and unique value proposition to attract clients for her new consulting venture. With a desire to quickly generate leads and establish credibility in the competitive legal landscape, she sought a comprehensive solution to enhance her online presence.
Strategy:
To address objectives, we devised a holistic strategy focused on enhancing her online presence, refining her personal brand, and maximizing client acquisition. The strategy included:
Website Development: We designed and developed a professional website tailored to showcase Tara’s expertise, services, and accomplishments effectively. The website served as a central hub for potential clients to learn more about Tara’s offerings and engage with her brand.
LinkedIn Optimization: We optimized Tara’s LinkedIn profile, both her personal page and company page, to highlight her professional achievements, thought leadership, and the value proposition of her consulting services.
Personal Brand Development: Through targeted messaging and visual branding, we worked closely with Tara to develop a compelling personal brand that resonated with her target audience and differentiated her from competitors.
Our Process
The process began with understanding Tara Trantham’s goals and target audience. We developed a professional website highlighting her expertise and services while optimizing her LinkedIn profiles for maximum visibility. Collaborating closely with Tara, we crafted a cohesive personal brand that resonated with her audience. The outcome was immediate client acquisition, with Tara securing three new clients for her consulting business within one day of completing the LinkedIn profile optimization. This rapid ROI demonstrated the effectiveness of our approach in establishing Tara as a trusted authority in the legal industry.
Results
Project Details
- Discovery Phase: Conducted in-depth discussions with Tara to understand her goals, target audience, and unique value proposition.
- Website Development: Created a user-friendly and visually appealing website that effectively communicated Tara’s expertise and services, incorporating engaging content and professional design elements.
- LinkedIn Optimization: Crafted compelling content for Tara’s LinkedIn profiles, emphasizing her professional achievements, thought leadership, and the benefits of her consulting services. Enhanced visual branding and optimized keywords to increase visibility and engagement.
- Personal Brand Development: Collaborated with Tara to develop a cohesive personal brand that resonated with her target audience, incorporating key messaging, visual elements, and storytelling techniques.
Immediate Client Acquisition: Remarkably, within just one day of completing Tara’s LinkedIn profile optimization, she acquired three new clients for her fractional legal consulting business. The revamped profile effectively positioned Tara as an industry leader, capturing the attention of prospective clients and compelling them to engage her services.
- Immediate ROI: The rapid acquisition of three new clients within one day of completing Tara’s LinkedIn profile optimization demonstrated an immediate return on investment, highlighting the effectiveness of our strategy in driving tangible business results.
- Enhanced Credibility: By showcasing Tara’s expertise, accomplishments, and value proposition in a compelling manner, we bolstered her credibility and positioned her as a trusted authority in the legal industry.
- Increased Visibility: The revamped website and LinkedIn profiles enhanced Tara’s visibility and reach, attracting a broader audience of potential clients and establishing her as a go-to resource for legal consulting services.