Best Branding Solutions Is Built On Principles That Create Impact

According to the Nielsen Global Survey of Trust in Advertising, 83% of consumers trust recommendations from people they know, and 66% trust other consumer opinions posted online.

The power of brand building is that it increases perceived value and builds trust with your target customer. We craft brands that make great first impressions, lead to opportunities, and create IMPACT.


Mission: To expand potential by creating groundbreaking branding that sets our clients apart, inspires change and creates impact within communities and individual lives.

Core Values:

  • We act with integrity.
  • We inspire, motivate and educate.
  • We embrace an ownership mentality.
  • We lead with kindness, empathy, equality and inclusion.
  • We are passionate about forming meaningful relationships.
Photo of Tara Gooch

Tara Lafon Gooch, CEO

In 2022 I left my career in corporate to take a full leap into entrepreneurship and it has been an incredible journey ever since. Since the start of my journey, I have started speaking professionally, started a podcast, and worked with world-class leaders. 

In 2023, I published my first book entitled “How To GRASP Confidence & Own Your Power” which began my journey as an author and the first of many books to come.

In 2024 I delivered a TEDx Talk in Nottingham England entitled “Gratitude: The Foundation of Confidence” based on the first three chapters of my book. 


  • MBA Business Analytics, 2021 – University of North Carolina at Wilmington
  • Financial Management Certificate, 2018 – Cornell University
  • Professional Certificate in Management, 2017 – University of Notre Dame 
  • B.S, Environmental Biology, 2009 – Wingate University
Photo of Josh Gooch

Josh Gooch, President and Creative Director

I am a North Carolina native, a husband and father. I enjoy nature, hiking, football (Go Panthers!) and being creative.  My favorite part of the design process is developing ideas and brainstorming.  While this process is often times the most challenging, I feel that it is the most rewarding.  As a creative I have been helping clients grow their businesses for over twenty years in the freelance space.  For me, turning a dream into a reality is something that drives me and helps keep me focused on the big picture goals that my clients have.  My passion for design and branding began early in my life and it has always been a focal point in my career.  My fifteen year career as a Department Head teaching Graphic Design and Advertising at the college level has brought many fond memories in helping to develop designer’s fine tune their skills and abilities.  My goal as the President and Creative director at Best Branding Solutions is to help navigate clients through the design process with a focus on brand cohesiveness.


  • M.S. Vocational Education, 2015 – East Carolina University
  • B.F.A. Graphic Design, 2001 – Appalachian State University
  • Adobe Certified Associate Certification
    Visual Design Using Photoshop
    Graphic Design and Illustration using Adobe Illustrator
    Print and Digital Media Publication using Adobe InDesign
  • UAS Remote Pilot Drone Operator